A true innovation in hair care, Virtue’s advanced formulations are enriched with Alpha Keratin 60ku, a whole, human keratin born from regenerative medicine. Since this is identical to the keratin in your hair, the protein is instantly recognised, binding directly to areas of damage and filling them – not just coating strands or weighing them down. This Recovery Shampoo also gently dissolves build-up and replenishes vital nutrients to leave hair as healthy, soft and supple as possible. Alongside the advanced keratin, the formula is enriched with hydrolysed quinoa to boost moisture retention and enhance colour and shine, alongside baobab seed oil, a rich, silky oil that grants moisture and grapefruit extract, brimming with vitamin C and antioxidants to revitalise the scalp and restore hair’s vibrancy and shine. Ideal for dry, damaged and over-worked hair, this rich, nurturing blend smells of fresh wood and clean citrus from coconut and yuzu extracts.